Exploring Uncharted Territories: Pros and Cons of Pioneering Subgenres in Afrobeats.

The music world is an ever-evolving landscape where artistes constantly seek to push boundaries, experiment, and carve out their unique identities. One way this is done is by venturing into unexplored territories within emerging genres, aiming to become pioneers of subgenres that are just starting to take root. While this pursuit comes with its own set of advantages and challenges, it undeniably shapes the future of music like it is in the case of Afrobeats.

This has been the case with Africa’s beloved Afrobeats. Recent remarks by Nigerian singer Burna Boy about Afrobeats lacking “substance” and his establishment of the self-proclaimed “Afro-fusion” genre has been met with a lot of outrage by the music industry and fans alike. With respect to the former comment, the outrage is understandable, but the latter; no. For something that started out as a mere joke to ascribe specific pockets in Afrobeats to individual artistes like how “Afro-rave” is to Rema, “Afro-grief” is to Omah Lay along with many other examples, it has come as a shock to many for Burna Boy to desecrate the very genre that has put him on the pedestal he’s on now. The two big questions then are; is Burna Boy right for picking such a stance? And is the outrage towards him justified?

Objectively speaking, two things can be right at the same time. Let’s delve into the pros and cons of music artists trying to be pioneers of subgenres from a music genre that has barely gained a firm foundation.

Pros.

Innovation and Creativity: Pioneering subgenres allows artists to break away from conventional norms and create something truly original. By experimenting with new sounds, rhythms, and themes, they can redefine the boundaries of the emerging genre, offering listeners a fresh and captivating experience. A case in point is what Nigerian singer KCee did with “Ojapiano.” Before that song, many artistes had failed to incorporate the indigenous Igbo sound into modern music. It took sheer brilliance, innovation and creativity for him and music producer JaySynths to be the first to do that.

Establishing Identity: Being an early adopter of a subgenre can establish an artist’s identity and reputation as a trailblazer. During the early to mid 2010s when Dancehall was gradually taking shape in Ghana’s music industry, Reggae and Dancehall artiste Stonebwoy started amplifying a new sound called “Afro-Dancehall,” which was just a mix of African sounds and Jamaican Dancehall. Even though this was something that was already being done by the likes of Samini and Timaya, laying claim on that established Stonebwoy as the frontrunner of such sound to also inspire artistes like Epixode, Ruger and many others. As artistes, differentiation helps to make them stand out in a competitive music industry and attract a dedicated fanbase that appreciates their unique style.

Shaping the Genre’s Evolution: Pioneering artistes influence the trajectory of the emerging genre. Their innovations can inspire other musicians to follow suit, leading to a rich tapestry of diverse sounds and interpretations within the subgenre.

Cultural Impact: Successful subgenre pioneers often leave a lasting impact on music culture. They can introduce new aesthetics, fashion trends, and even influence societal discussions through their music, contributing to a broader cultural movement.

Cons.

Risk of Misinterpretation: This has been the biggest downside to other artistes propagating their subgenres. Pioneering a subgenre means there might not be established guidelines or expectations for the style. This can lead to misinterpretation by critics, fans, or even the broader music industry, which might struggle to categorize or understand the artiste’s work.

Limited Audience: Emerging subgenres often have a smaller fanbase compared to established genres. Artistes pioneering such subgenres may face challenges in reaching a wider audience, which could impact their financial sustainability.

Uncertain Reception: Audiences might not immediately resonate with a new subgenre. Pioneering artistes could face resistance, as listeners might prefer the familiar and be hesitant to embrace something radically different.

Risk of Isolation: The isolation that comes with pioneering a subgenre can be daunting. Artistes might find it challenging to collaborate with other musicians, as there might be few peers who share their unique vision.

Pioneering subgenres within an emerging music genre like Afrobeats is a bold and ambitious endeavor that comes with both rewards and risks. The journey involves innovation, creativity, and the opportunity to shape the future of music. However, it also requires artists to navigate uncertainty, potential isolation, and the uphill battle of gaining recognition. Yet, throughout history, it’s these very pioneers who have expanded the boundaries of what’s possible in music (like what Madonna did with Pop, Kraftwerk with Elctronic Music, Nina Simone with Soul, Fela with Afrobeat and countless examples), leaving an indelible mark on the industry’s evolution. For those willing to embrace the challenge, the potential for artistic fulfillment and cultural impact is immeasurable.